Made in America - Sam Walton (Wal Mart)
Employee stock options
Associates not employees
Sharing figures very motivational: marketing dashboard
Shopping cart bingo, getting discount item(s) in csrts
Share info, lighten everones load, rally the troops
Think small!
- growth can only come project by project, customer by customer product by product decision by decision, sales person by person, growth comes step by step,word by word, eye by eye, mouth by mouth
Support and listen to people in field, they hear and see more from head office you can ever hear or see, prevent being detached and remote from customers, all about 5 inches in front of your face
Prevent trying to fit one approach for all
Communicate communicate communicate
Keep your ear to the ground
whenever you 10 feet of a customer, smile, look him the eyes ask if you can help him - give outh, " i swear every time i am ten feet from a customer"
A computer can tell you to the dime what when and where you sold, but never how much you could have sold
Force ideas to bubble up
Push resonsibility down, leave authority, e.g. Share info on products, segments etc. Create Mini dashboards!
Stay lean, fight bureaucracy, go to source of problem and fix it
zondag 19 juni 2011