6 forces porter p31

Wind of change: marketing wind energy program, once a week red flag blown into the organisation: identify wind GAPS in time to adjust.

Product success = compatibility

Focus on output & constructive confrontation

This is like fashion business, we need something new

Strategic inflection points do not come with a big bang but approach on little cat feet

Change and inflection points do not come overnight like switching a lightbulb, it goes slowly but surely, day by day, step by step, when is there a sense of urgency?

Red flag policy: every month hot issue you need help with

New industry map-visualize "how rabits run"- share common picture/mental map of industry

Metaphore: western movies: riders going through a desert in hostile area

Define common tagline to focus