The Rokeach Value Survey (RVS) is a classification system of values. Developed by social psychologist Milton Rokeach, the system consists of two sets of values, 18 individual value items in each. One set is called terminal values the other instrumental values.[1]

RVS is based on a 1968 volume (Beliefs, Attitudes, and Values)[2] which presented the philosophical basis for the association of fundamental values with beliefs and attitudes. His value system was instrumentalised into the Rokeach Value Survey in his 1973 book The Nature of Human Values.[1]

Terminal Values refer to desirable end-states of existence. These are the goals that a person would like to achieve during his or her lifetime. These values vary among different groups of people in different cultures.
The terminal values in RVS are:

True Friendship

Mature Love

Self-Respect

Happiness

Inner Harmony

Equality

Freedom

Pleasure

Social Recognition

Wisdom

Salvation

Family Security

National Security

A Sense of Accomplishment

A World of Beauty

A World at Peace

A Comfortable Life

An Exciting Life

Instrumental Values refer to preferable modes of behavior. These are preferable modes of behavior, or means of achieving the terminal values.

The Instrumental Values are:

Cheerfulness

Ambition

Love

Cleanliness

Self-Control

Capability

Courage

Politeness

Honesty

Imagination

Independence

Intellect

Broad-Mindedness

Logic

Obedience

Helpfulness

Responsibility

Forgiveness